Visiting Nurse Association of South Central Connecticut, Inc. released a new logo, brand and tagline as part of an organizational rebranding initiative today. Over the next few months, VNA South Central, the now standard abbreviated name, will be launching a new website, and all new internal and external documents and communication used by the agency.
The new logo and tagline “Committed to making a difference!” was created with the help of Andrew Eaves, Principal of a.m.eavesConsulting, LLC based in Prospect, CT. Eaves developed the tagline when facilitating the Executive Leadership team in a strategic planning retreat in September. The logo used the original blue and green colors of the former VNA South Central logo and adds a third, bright orange accent to the brand. “Throughout our process, there was a central theme that emerged: VNA South Central defines itself by how it serves others and delivers value. In a dynamic and increasingly sophisticated healthcare landscape, the new brand platform captures not only this commitment to service, but also the fresh thinking that they bring to being innovators with their clinical programs and partnerships. It’s been a pleasure to help them begin to tell their story in a new way,” says Eaves.
Recently, VNA South Central announced it’s new President & CEO/Administrator, Lisa Dupuis, OTR/L, MBA who re-joined the company in July 2016. Dupuis had worked for the organization several years ago in a Quality Management leadership position and was most recently the President & CEO of another home care agency. Under her direction, VNA South Central will be forging ahead in an uncertain and rapidly changing home health industry, “We never want to lose sight of our mission: dedicated to enhancing the health, well being and quality of life at home and in the community it serves. In addition to making a difference to these individuals for over a century, we are showing the community-at-large: physicians, hospitals and those who support us with grant funding, that we are using the most advanced technology and home health practices for all of our patients, that we are flexible in meeting market demands and we strategically and effectively address the varying needs of a very broad patient base.”
Along with the new brand will be a rollout of new marketing materials through VNA South Central’s liaisons. “Everyone knows who we are and knows our strong reputation, but they have a limited knowledge of why we are great. That’s an important part of who we are and how we make a difference. It’s what sets us apart and delivers the value-added we bring to patient care. We have technology, such as telehealth and specialty clinical programs for high-risk diagnoses that aim to lower patient readmission rates and improve patients’ quality of life, yet, we’ve never really had the literature to show people how we make a difference to them and their patients,” comments Christine Fitzsimons, Director of Business Development.
The company unveiled its new logo and tagline to the staff on with an office celebration on November 30th. The logo was featured on a cake to thank all staff for their dedication to the organization and to celebrate the new chapter at VNA South Central.
About Visiting Nurse Association of South Central Connecticut, Inc.
Founded in 1904, the VNA South Central, which is the original VNA of New Haven, Milford, East Haven, and the Valley, is a state licensed, non-profit, community-based home health care agency. The VNA South Central staff consists of highly skilled nurses, therapists, medical social workers and home health aides. A vital resource to the communities it serves, the VNA South Central provides a wide range of specialized clinical services, community programs, the Nurturing Families Network and subsidized care, (through the Valley United Way and First Niagara Foundation) to those who are in need. The agency employs over 150 staff members, has yearly admissions of over 3,500 patients and makes over 105,000 home visits per year. The agency is the founder of the Nightingale Awards for Excellence in Nursing. The VNA South Central is supported in part by The Community Foundation’s for Greater New Haven and the Valley, Valley United Way, First Niagara, the Katherine Matthies Foundation and corporate sponsors and individual donors. To learn more about the VNA South Central and how to donate, visit www.vnascc.org.